As seen on Fox News, ABC, NBC and many other news sites.
“Bad reviews, fake news, sensationalism can ruin a brand’s reputation or even famous person trying to get to the next level. This book shows how to manage these modern problems” – Richard Clove, marketing specialist.
“If you have a website or a social media account, you need to read this book before something bad happens. It’s better to prevent, than to deal with a reputation crisis.” – Matheus D’avilla, Crisis Management Consultant.
Online Reputation Management
what is done right, what could be done wrong.
News, blog posts, social media posts and even pictures can influence your online reputation on search engines and social media threads. This a new problem that parents and PR managers may not be fully prepared to deal with.
Fernando Azevedo is an electronic, electrical and industrial engineer, has a MBA and a Web Development and Internet Programming Certification at University of California. He also has an Innovation and Entrepreneurship Certification from Stanford University. He is a founder of an award winning startup in 2009 and he published his first book at age 27 called “Macros for Excel hands on” which was sold in Brazil and Portugal.
During his career, he has developed sites, web applications and mobile apps. He has managed servers and also managed internet marketing campaigns. His constant curiosity led him into skills that people call web hacking.
However, being a ethical hacker for Fernando always meant advocating for laws to punish any illegal activity online.
Online Reputation became vital today for everyone. There is a way to do it with completely legal means, but unfortunately there are also ways to do it illegally.
On this book, he will be sharing legal and legitime strategies and tools that he uses on online reputation management for cyberbullying cases, business men, celebrities, politicians and companies.
Later on this book, Fernando will share other tools that, according to him, should be considered illegal, although they are tools freely available. The purpose of this section is solely for information and advocating laws that should be created to stop these menaces.
This book should not be used for illegal activities online.
What you will learn:
•What is Online Reputation Management and how it works
•Dealing Negative News
•Using Search Engine Optimization for Online Reputation
•Kali Linux tools